PRIVACY POLICY

I. IDENTITY AND ADDRESS OF THE DATA CONTROLLER

Granos La Macarena S.A. de C.V., located at Av. Andres Quintana Roo S/N, Navojoa, Sonora, Mexico, is responsible for processing personal data in accordance with Mexico's Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and its regulations.

For questions related to the processing of your personal data, you may contact us at: info@lamacarena.com

II. PERSONAL DATA WE COLLECT AND PURPOSES

This website (granoslamacarena.com or lamacarena.com) is an institutional B2B website. We do not sell products online and we do not offer user account registration. The only personal data we collect is the information you voluntarily provide through the contact form:

• Full name
• Business email address
• Company name (optional)
• Message or inquiry

This information is used exclusively to:

• Respond to your request or business inquiry.
• Follow up on an existing or potential business relationship.

We do not collect financial, health, or sensitive personal data. We do not use your data for third-party advertising or share it for purposes other than those stated here.

III. TECHNOLOGIES AND SERVICE PROVIDERS

This website operates using third-party technologies, each with its own privacy policy.

Vercel Inc. hosts the website and may log basic technical data such as IP address, browser type, and pages visited for platform operation and security purposes.

Sanity.io is used as the content management system for the blog. Sanity stores editorial content and does not collect or process visitors' personal data on behalf of this website.

The site uses a technical cookie (NEXT_LOCALE) to remember your language preference, Spanish or English. This cookie does not contain personally identifiable information and is not shared with third parties.

IV. DATA TRANSFERS

Your personal data will not be transferred to third parties without your consent, except in cases allowed by the LFPDPPP, such as requests from competent authorities. Technical data processed by Vercel may be stored outside Mexico according to Vercel's own policies.

V. ARCO RIGHTS

You may exercise your rights of Access, Rectification, Cancellation, or Objection (ARCO rights) at any time by emailing info@lamacarena.com with your full name, a copy of a valid official ID, and a clear description of the right you wish to exercise.

We will respond within a maximum of 20 business days from receipt of your request. If the request is approved, it will be fulfilled within the following 15 business days.

VI. SECURITY MEASURES

We implement technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. Access to contact form data is restricted to authorized Granos La Macarena personnel.

VII. UPDATES TO THIS POLICY

Granos La Macarena S.A. de C.V. reserves the right to update this notice at any time. Any relevant change will be published on this page with its update date.

VIII. COMPLAINTS BEFORE THE AUTHORITY

If you believe your data protection rights have been violated, you may file a complaint with Mexico's National Institute for Transparency, Access to Information and Personal Data Protection (INAI).